A serious saccharine invasion.
No one can accuse Paco Rabanne of being too creative with their fragrances. The Lucky edition from the 1 Million line follows a familiar pattern: confectionery on a baseline of synthetic woods as an interpretation of the modern man living la dolce vita. Valentino had a go at it with Uomo. Two years later Ferragamo reinterpreted the idea with its own version of Uomo.
Arguably, Valentino and Ferragamo shaped the perfume tastes of the modern man by showing him how a gourmand scent can be masculine. 1 Million Lucky has no such ambitions. Rabanne seems to be satisfied with producing something good enough to count as “me too”.
1 Million Lucky starts with the proven opening of Invictus. It is not the same but is close enough to make me wonder if they’ve intentionally recycled it.
On paper an interesting ripe berry accord was pronounced enough to pique my interest. Once I tried it on my skin, however, things appeared a lot more orthodox and conventional. The interesting plum accord appeared warmer and the intriguing plasticky undertone vanished. I detected some citrus, which faded away quickly.
The opening fruity citrus predictably progresses to a sweet heart of honey cashmere and hazelnut. At this stage 1 Million Lucky reminds me the most of Ferragamo Uomo. Unlike the latter, however, 1 Million Lucky appears less complex and flatter.
I couldn’t distinguish many of the notes at the middle stage of progression. The composition lacked depth - a side effect of not using any natural ingredients. The fragrance stayed flat on my skin one-dimensional.
A couple of hours later, the sweetness subdued and gave way to a woody base of vetiver and some imitation of oakmoss (sadly, the real thing is banned).
1 Million Lucky goes through a noticeable progression, which makes it somewhat interesting. What remains constant, however, is its synthetic character. Experiencing 1 Million Lucky is like listening to drum and bass through small speakers: you get the idea but not the power.
The target for 1 Million Lucky is the 20-something guy who aspires to live in the fast lane and get what he wants. The marketing campaign features the Australian model Jordan Barrett and Tricia Miranda - a celebrity dance choreographer. Barrett and Miranda’s crew take turns to dance on a white background or on the streets of LA.
The campaign is charming and leaves no doubt who the target market is. In light of the campaign it all makes sense - it’s only the brash and inexperienced ones that will reach for Rabanne’s 1 Million Lucky.